Governance and Trustee’s

The Board of Stay

Stay is run by a Board of Trustees made up of a maximum 74% direct appointees, with the remaining 26% appointed by Telford Christians Together. This arrangement provides Stay with the necessary business independence whilst retaining the Christian ethos on which we were founded.

The role of the Stay Board is to:

Stay’s Board of Trustees:

Andy McAdam

Chair of Trustees

Andy is an MBA qualified, professionally trained manager with extensive experience in management, marketing and sales. As well as being the Chair of Trustees for Stay, he works as the Commercial Director for Montgomery Waters and has commercial responsibility for the £21m Montgomery Spring Water Business. Andy is also a Sales Consultant helping companies in product, service and sales development.

Sue Rawlings


Sue was a Chartered Certified Accountant by profession and has held senior positions in both the public and third sectors. She was a Finance Director for an environmental charity before setting up a consultancy business with fellow Stay Trustee, Pauline Heffernan, working largely with the voluntary and community sectors. Services provided through the consultancy business, which was approved by the National Council for Voluntary Services and Lloyds Bank Foundation, included business planning, strategic development, evaluation and research, board training and partnership development. Sue is also a Non-Executive Director for the Royal Wolverhampton NHS Hospital Trust and has been a trustee and treasurer for a number of charities.

Chris Hill

Chris is a Project Manager with experience working in the public and private sectors covering strategic and local planning development planning; policy planning; strategic asset management; regeneration and economic development; financial management and monitoring. He currently works in the Economic Growth Team at Shropshire Council and out of work, is a volunteer working with the Street Pastors, which includes helping homeless and vulnerable young people and adults affected by drugs and alcohol.

Jacquie Osmund-Smith

Jacquie has extensive education sector experience, 15 years of which were spent as a Deputy Head. She is a people centred person with proven team player and leadership skills. She is a highly experienced Board member having been the former Chair of Telford Christian Council and she recently oversaw the restructuring of Telford Christians Together.

Anne Dokov

Anne’s extensive career has spanned local government and HR Director for a large metropolitan council. She is now a housing association board member, and as well as being a trustee for Stay, she is also a trustee for a nationwide social housing sector charity and sits on the disciplinary board of a legal regulatory body.

Chris Pelling-Fulford

Chris is a qualified Project Manager and Urban Designer with 30 years’ experience of developing homes in the social housing sector. He has expertise in development feasibilities, valuation, site acquisitions, building contracts and has managed the annual development programmes for the creation of hundreds of homes. He has a particular interest in providing homes that meet residents’ needs.

Mary Bawn


Mary is a multi-award-winning PR, Communications and Marketing expert with over 20 years’ experience working across charitable and commercial sectors.
She has worked across a range of marketing disciplines during her career and has overseen the delivery of the full spectrum of paid, earned and owned marketing tactics. She is a member of the CIPR and holds Mini MBAs in Brand Management and Marketing. She has led and developed a wide range of teams across a variety of sectors during her career and has also guest lectured to marketing students at Birmingham City University. Mary is also the Communications and Digital Trustee for RCVS Knowledge.

Pauline Heffernan

Vice Chair

Pauline has held senior positions in the training and employment fields in both the private and voluntary sectors, prior to establishing a consultancy business in 2002 with fellow Stay Board member, Sue Rawlings. Services provided through the consultancy business, which was approved by the National Council for Voluntary Services and Lloyds Bank Foundation, included business planning, strategic development, evaluation and research, board training and partnership development. Pauline is Chair of Governors at Our Blessed Saints Federation, comprising two catholic primary schools in Telford and Vice Chair of Governors at Our Lady & St Chad, a Secondary Catholic Academy in Wolverhampton.

Samantha Gudsell

As a qualified HR professional, Sam has held various HR Management roles across the transport, food production and manufacturing sectors. A particular passion for Sam is supporting the development of people in their field, she is an active member of mentoring programmes with several universities supporting early talent development and broadening career opportunities for young people.

Brian Keates

Brian is a highly qualified and experienced accountant. His professional qualifications and memberships include the Association of Accounting Technicians, and he is a Fellow of the Association of Chartered Accountants. Brian has been the treasurer for Stay since 2011.